LADY WHITE FALL/WTR 2020

The white t-shirt is a basic garment for the man. Formerly used as underwear especially for athletes and soldiers of the US Navy, today the modern classic can be found all around the world. Lady White Co. was founded by former Rising Sun employee Phillip Proyce in Los Angeles. Besides his enthusiasm for the t-shirt, it was the lack of good "Made in the US" Shirts that prompted him to found Lady White. The Lady Co. White shirt has been designed in accordance with the origins of the t-shirt. In quality and reduced design, Proyce’s tees build on the beginnings of sportswear,  as it was formerly used in both sports and soldiers underwear.