General Store, Fire Island Pines 2015-2019, BASE PROJECT


Conceived, designed and curated by BASE PROJECT, the General Store, Fire Island Pines, is a mixed mercantile store including over 40 much-celebrated brands. A seasonal 'pop-up' for the most iconic summer destination for gay New Yorkers, the store has been tightly edited to connect with a very demanding and savvy demographic. With a mix of carefully chosen clothing lines, household, grooming, books everyday needs the General Store is a sophisticated salute to some of our favorite brands.