About Us

Founded December 1989, BASE has emerged as highly regarded voice in the world of lifestyle retailing. Blurring the boundaries between Art and Commerce,
BASE has become synonymous with a certain curiosity about life, a Tribe, a resource for the savvy shopper (and hopelessly hip)
and - with an increasing portfolio of hotel stores - an essential outpost for the discerning nomad.
BASE IDEAS is the brand consultancy arm of BASE with a client list that includes Morgans Hotel Group, Ian Schrager, PUBLIC hotels and EDITION. 
For further information please contact Steven Giles directly, stevengiles@baseworld.com
BASE Superstore (Flagship), 927 Lincoln Road, Miami Beach, FL 33139 (305) 531-4982
BASE Delano, 1685 Collins Avenue  Miami Beach, FL 33139 (305) 672-2000
BASE Mondrian, 8440 Sunset Blvd, West Hollywood, CA 90069 (323) 848-6021

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