About Us

Founded December 1989, BASE has emerged as much regarded voice in the world of lifestyle retailing. Blurring the boundaries between Art and Commerce, BASE has become synonymous with a certain curiosity about life, a Tribe, a resource for the savvy shopper (and hopelessly hip) and - with an increasing portfolio of hotel stores - an essential outpost for the discerning nomad.
BASE IDEAS is the consultancy arm of BASE with a client list that includes Morgans Hotel Group, Ian Schrager, PUBLIC hotels and EDITION. 
For further information please contact Steven Giles directly, stevengiles@baseworld.com
BASE Superstore (Flagship), 927 Lincoln Road, Miami Beach, FL 33139 (305) 531-4982
BASE Delano, 1685 Collins Avenue  Miami Beach, FL 33139 (305) 672-2000
BASE Mondrian, 8440 Sunset Blvd, West Hollywood, CA 90069 (323) 848-6021
BASE 24/7 (Vending Machine), Mondrian, 1100 West Avenue, Miami, FL 33139

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