Under the supervision of Adrian Joffe (See J: Joffe), the brand released it’s first ‘anti-perfume’, Odeur 53, in 1998. It smelt of oxygen, nail polish and burnt rubber. Since then, in partnership with Puig, they’ve released genre defining scents such as PlayAmazing Green and Wonderwood. All their scents are so far from what perfume’s supposed to be; floral, ‘sexy’, or even worse, ‘mysterious’. Comme scents are unique in the way they marry weirdness with desirability, perhaps because of the sometimes abstract, sometimes mundane situations that inspire them. Dust on a hot lightbulb. Leaves after the rain. If gold had a fragrance, and so on. Always consistent, Kawakubo carries her ethos through everything she does.