MoMA, New York City | 2018 thru present

BASE-PROJECT is actively involved with the expansive retail division of the Museum of Modern Art, (MoMA) New York City, which generates sales in excess of $60 million per annum across all channels. As a consultant, BASE-PROJECT is tasked with revitalizing and reconfiguring the retail merchandising, and way-finding, and developing internal pathways to maintain best brand standards across all bricks and mortar stores both domestically and internationally.