About Us

Founded December 1989, BASE has emerged as highly regarded voice in the world of lifestyle retailing. Blurring the boundaries between Art and Commerce, BASE has become synonymous with a certain curiosity about life, a Tribe, a resource for the savvy shopper (and hopelessly hip) and  with an increasing portfolio of niche and hotel stores, an essential outpost for the discerning nomad.

BASE PROJECT is the brand consultancy arm of BASE with a client list that includes Morgans Hotel Group, Ian Schrager, PUBLIC hotels, OUT NYC, and EDITION HOTELS www.editionhotels.com

For further information please contact Steven Giles directly stevengiles@baseworld.com