About BASE PROJECT LLC (Consultancy) A Brief overview
Branding | Consultancy | Niche Retail
Design ideation and implementation covering all aspects of a fully-functional, site-appropriate, demographically appropriate retail space, including but not limited to:
- Oversight on all aspects of store design and build out
- Development of opening inventory ‘curated’ matrix
- Development of open-to-buy budget
- POS identification, installations and set-up
- Inventory control Systems
- Staff Manuals and Training
- Complete merchandizing schematic
- Pre-opening staging
- Ongoing management, oversight on forward inventory planning.
- Ongoing performance and inventory analysis
MoMA NYC - implementation of best brand standards across all bricks and mortar channels. Established merchandising standards for domestic and international stores. Development and implementation of special installations.
TRADE | PUBLIC HOTEL NYC - design, content curation, established retail partnerships, implemented POS and all back of house operations. Staff training, product manuals and establishment of best standards.
BASE Superstore, South Beach, Miami | www.baseworld.com | Oversight on all in-store merchandizing, seasonal buying (all categories). all in-store pop-ups and temporary installations | Branding | Development and complete oversight on all retail partners and initiatives
EDITION Hotels | www.editionhotels.com | Ian Schrager Company + Marriott Hotels International + Yabu Pushelberg design group | In-room retail and complete development and oversight of available ‘lobby’ stores | Design ideation and implementation in conjunction with Ian Schrager Company partners and team | Development of intrinsic retail footprint | Open to buy and budget development | Ongoing management and merchandizing oversight.
Current retail development (including identification and development of over 40 brand partners) for Miami EDITION, has exceeded 600% over budget projection for current year, delivering outstanding performance in all cost areas.
The General Store, Fire Island NY | Seasonal general ‘mercantile’ store | Complete ideation, implementation and oversight on highly successful store construct doubling projected sales budget.
Development and Branding packaging and ongoing for South African based Aranda Textile Company. BASOTHO HERITAGE BLANKETS (since 1987) scheduled for US launch 2016 | www.mountainkingdom.org
Ideation, creation and complete branding concept for ‘SCENSE’ for BASE USA INC for market entry January 2016
Retail Strategies for Morgans Hotel Group including site-specific store for | Delano Hotel, Miami | Mondrian 24/7 XL Vending Machine ‘Semi Automatic’ (increased revenue by over 900% in first month of ‘take-over’ operations) | St Martins Lane, London | Sandersons, London | SHOP BOX in-room initiative for Delano Hotel | Hudson NYC ‘semi-automatic’ 24/7 vending | Mondrian LA
Music licensing and compilation for in-house brand development for EDITION and PUBLIC Hotels
30+ years experience in developing a broad range of retail initiatives, identifying and establishing brand partnerships critical to the success of any retail space, incubating emergent talent and hands-on guidance with regard to the challenging intersection between product and retail.
PROJECTS/CLIENTS
EDITION HOTELS, PUBLIC HOTELS, MOMA NY, A/D/O/ BROOKLYN, SILVERSANDS, GRENADA, ONE HOTEL, SOUTH BEACH, MIAMI, GENERALS TORE, TUFT, HDSM AND CAMP (RETAIL COLLECTION) FIRE ISLAND PINES.
