About BASE PROJECT LLC (Consultancy) A Brief overview

About BASE PROJECT (Consultancy) A Brief Overview

Steven Giles, Creative Director, Hector Perez Co-Creative Director

Branding | Consultancy | Niche Retail

“You don’t so much shop here as join a cult!” Wallpaper 2015

About BASE PROJECT (Consultancy) A Brief Overview

Bricks and Mortar store concepts:

Design ideation and implementation covering all aspects of a fully-functional, site-appropriate, demographically appropriate retail space, including but not limited to:

  • Oversight on all aspects of store design and build out
  • Development of opening inventory ‘curated’ matrix
  • Development of open-to-buy budget
  • POS identification, installations and set-up
  • Inventory control Systems
  • Staff Manuals and Training
  • Complete merchandizing schematic
  • Pre-opening staging
  • Ongoing management, oversight on forward inventory planning.
  • Ongoing performance and inventory analysis

Ongoing and now in it’s 21st year - BASE Superstore, South Beach, Miami | www.baseworld.com | Oversight on all in-store merchandizing, seasonal buying (all categories). all in-store pop-ups and temporary installations | Branding | Development and complete oversight on all retail partners and initiatives

Ongoing retail partners for past 4+ years - EDITION Hotels | www.editionhotels.com | Ian Schrager Company + Marriott Hotels International + Yabu Pushelberg design group | In-room retail and complete development and oversight of available ‘lobby’ stores | Design ideation and implementation in conjunction with Ian Schrager Company partners and team | Development of intrinsic retail footprint | Open to buy and budget development | Ongoing management and merchandizing oversight.

Current retail development (including identification and development of over 40 brand partners) for Miami EDITION, has exceeded 600% over budget projection for current year, delivering outstanding performance in all cost areas.

 2015 - 2016 - The General Store, Fire Island NY | Seasonal general ‘mercantile’ store | Complete ideation, implementation and oversight on highly successful store construct doubling projected sales budget.

 Development and Branding packaging and ongoing for South African based Aranda Textile Company. BASOTHO HERITAGE BLANKETS (since 1987) scheduled for US launch 2016 | www.mountainkingdom.org

Ideation, creation and complete branding concept for ‘SCENSE’ for BASE USA INC for market entry January 2016

Retail Strategies for Morgans Hotel Group including site-specific store for | Delano Hotel, Miami | Mondrian 24/7 XL Vending Machine ‘Semi Automatic’ (increased revenue by over 900% in first month of ‘take-over’ operations) | St Martins Lane, London | Sandersons, London | SHOP BOX in-room initiative for Delano Hotel | Hudson NYC ‘semi-automatic’ 24/7 vending | Mondrian LA

Music licensing and compilation for in-house brand development for EDITION and PUBLIC Hotels

30+ years experience in developing a broad range of retail initiatives, identifying and establishing brand partnerships critical to the success of any retail space, incubating emergent talent and hands-on guidance with regard to the challenging intersection  between product and retail.