LUIS MORAIS was officially incorporated in 2002, though it all started in 1998 in Miami Beach, Florida where jewelry designer Luis Morais saw a bracelet in a magazine that he could not locate to purchase, so he made a variant of it himself – DIY-style. The bracelet garnered enough compliments from friends and family that it warranted reproductions, and thus the line was born. LUIS MORAIS still holds that spirit of personality and life; each piece is unique and handmade.
The pieces by LUIS MORAIS are always chic and fun, but their biology is all fine: white gold, yellow gold, diamonds, gems and even crocodile skin comprise the majority of the designs. With skulls and crosses being a signature, a casual rock-and-roll vibe also permeates the collections (some bracelets feature recycled vinyl from old records).
LUIS MORAIS mission is to provide clients with a unique duality. The designs seek to convey certain juxtaposition; the rare balance between a playful, lighthearted spirit and a darker, wilder side. The jewelry itself is elegant and humorous, sophisticated and amusing. It references religions and cultures, history and modern day, nature and industry. It’s brilliantly thoughtful, and it’s brilliantly chic.